Remember to enhance your Google My Business profile by completing as much information as possible . The search market for local businesses is highly targeted. In the case of medical consultancy and dentistry, prospective patients use search engines to locate reputable doctors nearby.
Like all other retail storefronts , Both Medical Doctors and Dentists who want to reach out to more potential clients using Online local social strategy can increase their presence through local search engine optimization (SEO) strategies.
Local SEO uses a combination of web based tools such localized web content , location based mapping or geolocation to get a business website to be ranked highly on Google and other search engines. It is an effective way of marketing their medical practice’s website to attract prospective patients in the vicinity areas or for clients who need their dedicated specialist consultancy
Google is a Google My Business listing is the most effective trending choice as it is a free service for businesses and gives owners a chance to appear in Google’s local search results. Google My Business is important for all storefront , bricks and mortars business and works just as well for medical and dentals clinics or any local business to get a competitive edge in its local market.
Most businesses haven’t learned the significance of using Google My Business. In fact, only 34% of businesses have established a Google My Business profile so there is plenty of room for all companies to list their business profile
There are many fundamental reasons why local SEO benefits businesses. The fact is the rapid growth of mobile social media services and the fast upgrade in new mobile technology . People use mobile devices such as tablets, laptops, and smart phones to conduct searches for map location and geolocation services near them when they’re on the move
Time consciousness and time management has oriented mobile users to increasingly use the online maps searches using internet to search for local addresses to save time and prone to capitalize on mobile technology
43% of searches conducted on Google are local search for local address
56% of local customers conduct searches when looking for company’s location , contact information, location address and area amenities ,like parking lots , transport facilities ,
38% of all local searches conducted online previews to look for reviews , cross reference s
Every time Google notices that a search has a local intent, such as "business + location," it will show the local intent search that is under google 3-pack to include geographic reference, like a city name or zip code with indication by google maps also
Being able to get your business or medical consultancy website in the Google local 3-pack is vital for driving new patients because your business profile through your website will also show proximity of your business’s location in relation to the potential client’s location with a high priority in determining which businesses are displayed while on the move
Prospective patients have a lesser chance of knowing you exist online and could pass up your clinic location when deciding on a medical service
In addition, they can’t read reviews that others have left on your Google My Business profile .
Good local reviews are use full online testimonial that provide a high ranking factor when determining what businesses to display on google
Medical clinics using Google My Business listings will not only appear at the top of the search results page, they also come with a map to show their location . This is most useful information for potential patients to quickly access directions to your clinics.
How to optimize a your services on Google My Business profile
Once you have claimed your Google My Business profile and established an address and phone number take the following steps to help your profile appear with good page ranking
1. Include latest accurate data into your profile—This includes type of service offer , name, hours of operation, phone number, website, appointment URL, etc.
2. Verify your clinic business—Note: it takes approximately five to seven business days to receive your Google verification code to claim your Google My Business listing.
3. Make sure you are adding into all the correct categories—Be very focus and very specific with your primary category so Google can quickly determine what your business is about. Secondary categories can be treatment-specific, such as "dental polishing services , root canal, wisdom tooth extraction " The primary category would be "dentist" or "dental clinic." Or likewise – All other medical service if your are a GP , doctors or a Medical specialist
4. Add at least five relevant photos—To take it to the next level, provide high resolution your ads images , or show your facilities available with good pictures
5. Manage proper reviews response and comments —Reviews are one of Google's top local ranking factors for your Google My Business profile.
6. Practise social signal to Share content from your website on your Google My Business post option—This is great for local brand awareness and immersed into social media marketing
Remember to enhance your Google My Business profile by completing as much information as possible . The search market for local businesses is highly targeted. In the case of medical consultancy and dentistry, prospective patients use search engines to locate reputable doctors nearby.
This is very different from traditional marketing campaigns that have a broader reach, such as placing an ads in a magazine , mail or flyers brochures to a small city or town , But in the local search results of Google, Yahoo, and Bing, you allow your business to be highly visible to a broad base potential clients who seek of your services and are actively searching for them
